Sites that sell, for brands that already know what they're selling.
Shopify and web design. Ten projects across e-commerce, health, finance and B2B.
+6.5% AOV · +5.4% subscriptions · +65% qualified leads
Work
Ten projects. What changed in the business, not in the layout.
Full case files open in Figma, password-protected. Ask me for the password.
Full case files open in Figma, password-protected. Ask me for the password.
"You're not scaling because you're stuck" — the problem first, the service second. The entire page built around a single CTA: Apply For a Consultation.
+65% in qualified leads
Full case files open in Figma, password-protected. Ask me for the password.
Mental health needs credibility before it needs conversion. Restrained navigation, with the blog and resources as a trust layer ahead of booking.
+40% in bookings
Full case files open in Figma, password-protected. Ask me for the password.
An industry that sells trust while speaking the language of product. Three pillars as the structure of the page: infrastructure, off-market access, legacy.
+25% in enquiries
Full case files open in Figma, password-protected. Ask me for the password.
The old site treated disposal as a technical service; buyers arrived without understanding what they were signing up for. Full redesign: nine services renamed into a system of their own (Recycle iT, Destroy iT, Deploy iT), and a table that sets resale, ITAD and recycling side by side. Compliance and data security move out of the footer and become the sales argument.
Full case files open in Figma, password-protected. Ask me for the password.
A technical product explained technically. Nobody understood the benefit. A direct comparison with anti-inflammatories: relief without the side effects, cellular repair instead of numbing.
+20% time on product page
Full case files open in Figma, password-protected. Ask me for the password.
Product discovery stuck inside a catalogue with no hierarchy. Search brought forward, a five-month replenishment cycle, and subscription at +10%.
+16% in repeat purchase
Full case files open in Figma, password-protected. Ask me for the password.
Large catalogue, low average order value. A configurable bundle — "Build Your Own Billion Dollar Box®" — as the main path to purchase.
+6.5% in AOV
Full case files open in Figma, password-protected. Ask me for the password.
One-off purchases dominated; recurring revenue flat. Subscription repositioned to the top — 30% off, cancel anytime, free shipping, all visible before the cart.
+5.4% in subscriptions
Full case files open in Figma, password-protected. Ask me for the password.
A store organised the way stock is catalogued, not the way furniture is bought. Navigation redesigned by room, with "Shop Bedroom Essentials" as the main entry point. Guarantees moved up top: 500+ reviews, free shipping over $75, 45-day returns.
Full case files open in Figma, password-protected. Ask me for the password.
A niche brand competing on price instead of identity. A landing page built on social proof and a visual FAQ: "Got Questions? We Got Curls Covered."
+1.6% in conversionNo projects in this category yet.
What I do
Three areas. Usually all three in the same project.
From theme to product page. Subscription, bundling, repeat purchase — the decisions that move revenue, not just appearance.
For businesses that sell trust before they sell product: healthcare, finance, B2B.
A site that exists and doesn't convert. Diagnosis, restructure, delivery — without starting from scratch for no reason.
How it works
Understanding the business before the design brief. What's blocking the sale today.
Architecture, hierarchy, copy. Layout comes after — and comes faster because of it.
Desktop and mobile, built with the components the store will actually use.
Handoff or implementation. Figma files, live in Shopify, or both.
About
Salomão, designer based in Recife, Brazil.
I work with e-commerce and service brands, most of them outside Brazil — which means projects in English, a different time zone, and briefs in writing.
My focus is the decision that comes before the design: what the page has to do, in what order, for whom. The rest is execution.
Got a project?
Tell me what's blocking the sale today. I reply within one business day.
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